The Impact of Mass Media Exposure on Enhancing Listening Skills and Language Competence: A Case Study of Undergraduate Students at Benghazi University, Al-Wahat Branch

Abstract

This study investigates the influence of mass media consumption—including television, radio, and digital content—on the development of English language listening skills and overall language competence among undergraduate students in Libya. Despite the critical importance of listening in language acquisition, learners often face challenges related to instructional limitations and exposure to authentic linguistic input. Employing a descriptive quantitative methodology, this research gathered data from 50 undergraduate students at the Faculty of Arts and Science, Al-Wahat, Benghazi University, through a structured 15-item survey. The findings reveal a significant correlation between mass media exposure and enhanced listening proficiency. While 95% of participants reported that media exposure contributes positively to their language development, a substantial gap exists between student engagement with independent media and classroom practices, as 70% of respondents indicated that media resources are not utilized in their formal instruction. The study concludes with pedagogical recommendations for integrating diverse media formats into the curriculum and enhancing students' media literacy to optimize language learning outcomes.