Socialization in the Age of Digital Media A Sociological Study of the Libyan Context

Abstract

This study aimed to examine the role of the work environment in enhancing administrative creativity among employees of the Zliten Municipal Council. The study focused on analyzing the impact of the work environment dimensions (material and technological, organizational and structural, leadership and supervisory, and psychological and social) on administrative creativity, in addition to identifying the main organizational and administrative challenges that limit creative behavior. The descriptive-analytical method was adopted, and data were collected using a structured questionnaire distributed to a sample of 98 employees working in the Zliten Municipal Council. The data were analyzed using SPSS software through descriptive statistics, Pearson correlation coefficient, multiple regression analysis, and one-way ANOVA. The results revealed that the overall level of the work environment was moderate and tended toward positivity, with the material and technological dimension ranking first, followed by the organizational and structural dimension. In contrast, the leadership and psychological dimensions showed relatively lower levels. Administrative creativity also appeared at a moderate level, with fluency and sensitivity to problems ranking higher than originality, flexibility, and creative risk-taking. The findings indicated a positive and statistically significant relationship between the work environment and administrative creativity. Moreover, all dimensions of the work environment had a statistically significant effect on enhancing administrative creativity, with varying degrees of influence. Significant differences in administrative creativity were found according to educational qualification and job title, while no significant differences were attributed to years of experience. The study concluded that improving administrative creativity in municipal councils requires a comprehensive development of the work environment, particularly by strengthening supportive leadership practices, enhancing empowerment, reducing bureaucratic constraints, and addressing organizational barriers. Such efforts would contribute to improving administrative performance and achieving sustainable local development.