The Role of Strategic Leadership in Enhancing Total Quality Culture: The Mediating Role of Knowledge Management and Entrepreneurial Orientation

Abstract

This study examines the impact of strategic leadership on enhancing a comprehensive quality culture within the Jordanian telecommunications sector, while exploring the mediating roles of knowledge management and entrepreneurial orientation. Using a descriptive-analytical approach, data were collected from 412 middle and top-level managers through a 52-item questionnaire. Analysis was conducted using Structural Equation Modeling (SEM) via SmartPLS4. The results revealed a significant direct effect of strategic leadership on quality culture (β=0.29, p<0.001). Furthermore, significant indirect effects were confirmed through the mediation of knowledge management (β=0.19, p<0.001) and entrepreneurial orientation (β=0.14, p<0.01). These findings indicate that the relationship is partially indirect, suggesting that leaders foster quality culture by establishing robust knowledge systems and encouraging innovative, proactive behaviors. The study contributes to bridging the knowledge gap regarding leadership mechanisms and offers an explanatory model for organizations to design leadership development programs aimed at cultural transformation.